Health promotion is about helping people increase control over and improve their health.
To reach good physical, mental and social wellbeing, an individual or group must be able to identify and realise aspirations, satisfy needs and change or cope with their environment.
Health is a resource for everyday life, not the objective of living. Health is a positive concept emphasising social and personal resources as well as physical capacities.
Health promotion is not just the responsibility of the health sector, but goes beyond healthy lifestyles to wellbeing.