A new campaign aimed at tackling elder abuse will begin screening throughout Tasmania on 21 September 2012.
The Elder Abuse is Not Okay campaign sends a clear message that the abuse of older Tasmanians will not be tolerated.
Elder abuse can take many forms – physical, emotional or financial – and often the offender is someone close to the person, like a trusted family member.
It is estimated between 2400 and 4000 older Tasmanians suffer abuse.
The awareness campaign gives people a better understanding of the issue, encourages them to talk about it openly and, most importantly, to take action to help stamp it out.
Elder Abuse is Not Okay involves television, online and newspaper advertisements and posters, and will ensure elder abuse is well exposed to audiences around the state.
It is a central part of the Protecting Older Tasmanians from Abuse: Tasmania's Elder Abuse Prevention Strategy and is part of a broader suite of measures to address the problem.
These measures include the recently launched Elder Abuse Prevention Helpline and policy guidelines for Department of Health and Human Services staff on how to respond to suspected elder abuse cases.
Anyone concerned about suspected elder abuse should call the Tasmanian Elder Abuse Helpline on 1800 441 169 for confidential advice and information on its prevention.
For further information on the Government's Elder Abuse Prevention Strategy visit www.elderabuse.tas.gov.au
21 September 2012